MTVi and Johnson & Johnson Team Up

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MTVi, the interactive unit of MTV Networks, has unveiled a co-marketing deal with Johnson & Johnson. Under terms of the agreement, MTVi and Johnson & Johnson will co-launch MTVGirl.com, a sponsored mini-site aimed at teenage girls.

The site focuses on pop culture, music and entertainment, and also features information on health and beauty through a partnership with Johnson & Johnson consumer brands such as Neutrogena, Stayfree, Clean & Clear and Acuvue.

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