MTV Applies Web Lessons to 'Yo Momma' Campaign

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SAN FRANCISCO MTV is applying lessons learned from past marketing efforts about the power of online communities to the new marketing strategy for its show Yo Momma. Using young people’s natural affinity for trash talking—and their equally strong craving for Internet fame—the network is seeking to forge a bond with viewers that promotes the show and stays alive long after the TV program is over.

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