MPWIS Podcast: Buccaneers Coach Lori Locust on What It Takes to Win a Super Bowl

And why there’s still more work to be done when it comes to diversity in sports

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

On episode two of Adweek’s Most Powerful Women in Sports, we sit down with Tampa Bay Buccaneers’ assistant defensive line coach Lori Locust, who’s entering her fourth season with the team. Locust was thrust into the spotlight in 2021 when she and the Bucs’ assistant strength and conditioning coach made history by becoming the first female coaches to win a Super Bowl.