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It won’t be appearing at your local cinema alongside You’ve Got Mail, but Cronin & Co. nevertheless hopes to make a statement with a film of its own.
The Glastonbury, Conn., shop has been selected to create a short film for the Susan G. Komen Breast Cancer Foundation, to attract corporate sponsors for its events, recruit volunteers and increase awareness of its activities.
“It’s such a special organization that your ordinary fundraising video was inappropriate,” said Cronin creative director Steve Wolfberg.
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