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Green Earth Technologies has signed a two-year deal for its eco-friendly G-OIL brand, which is now the official motor oil of the American Le Mans Series and the International Motor Sports Association.
Beef tallow and other animal waste byproducts are used to create the petroleum-free oil, which is biodegradable and doesn’t tap natural resources at a time when Americans are being encouraged to be less reliant on foreign oil. Then again, who wants to be the first to experiment with pouring animal waste under the hood of their $60,000 Lexus?
“What’s going to convince people this is gonna work?” asked John Eckel, president and CEO of entertainment and sports marketing agency Alliance, New York, who put the deal together.
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