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Hank Wasiak, worldwide account director on Nestlé, was promoted to vice chairman of McCann-Erickson WorldGroup. He reports to WorldGroup CEO Jim Heekin. Joop Broeren, who was McCann’s area director for Northern Europe, succeeds Wasiak on the global Nestlé business; Nestlé is among the shop’s top five clients. He reports to regional director of Europe Ben Langdon. Broeren will continue to be based in London, but Wasiak will relocate from that city to New York to work with WorldGroup vice chairman and chief creative officer Marcio Moreira, who earlier this year took on additional responsibilities as worldwide director of multinational accounts.

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