on the move


US Interactive has promoted Bronson Smith to chief creative officer, effective immediately. Smith, who is based in New York, is responsible for setting the strategic direction of the creative department, increasing awareness of US Interactive’s creative accomplishments and attracting new creative talent, among other duties. Smith joined the Philadelphia-based company as creative director of the New York office in July 1996. Prior to joining US Interactive, he was at Avrett Free Ginsberg in New York, where he worked on such accounts as Clairol, Crayola and Meow Mix brand cat food.

Toolbox in New York has hired four new staffers. Brian Meisner has arrived as new business manager, in charge of developing and building new client relationships; he was previously at Brand Institute, where he held a similar position and helped gain business from companies that include Nabisco and Xerox. Jill Rosen has been hired as a senior account executive; she for- merly was a senior account executive at Arnell Group. Jared Salzman has joined as a copywriter; he was formerly a freelance copywriter, working on various accounts. Ma- nija Mamidi has arrived at the agency’s interactive division as senior media planner; she most recently worked at Darwin Digital, where she served as media coordinator on multiple brands owned by various clients, including Kodak, Procter & Gamble and General Mills.

Mark Steimer has arrived at Earle Palmer Brown, a division of epb.communications, New York, as account director in the public relations practice at its Washington, D.C., office. His account responsibilities include Baxter Hyland Immuno and the American Forest & Paper Association; he will also head up EPB/Washington’s internal communications practice and support business development. Steimer formerly served as an internal communications manager at Cap Gemini Ernst & Young.

Wolf Group New York has named Dan Morse group creative director. He arrives at the New York shop from Publicis, also New York, where he held the same title.

Media Logic in Albany has hired five new staffers. Dennis Nikles has been named vice president and media director; he formerly was vice president/media director at Barker Campbell Farley & Mansfield in Virginia Beach, Va. Christopher Mangini has been ap- pointed art director; he most recently served as senior designer and art director at East West Creative in New York. Christopher Bartow has joined the Trans World En- tertainment Corp. team as account supervisor; he previously worked at Valley Media in Woodland, Calif., a business-to-business, e-fulfillment and wholesale supplier of music, videos and games in the U.S. Gregory Johnson has been named a graphic artist; he formerly designed print advertising and Web graphics for Price Chopper Supermarkets at Golub Corp. in Schenectady. Michael Gray has arrived as an assistant ac- count executive; he formerly worked at PowerAdz.com in Rensselaer.

Eric Mower and Associates has hired Kimberly Phillips as traffic manager at its Rochester office. She previously served as a production and project manager at Infantino Associates.

SignCast, a startup company developing a new media broadcast network reaching lifestyle venues, has appointed David Tanzer president and chief executive officer. Before joining the New York-based company, he served as president and chief executive of Primedia’s consumer magazines division.

Amy Obeidallah was named general manager of CondéNet in New York, a creator and developer of upscale lifestyle brands online, in association with Condé Nast magazines. Previously, she worked as corporate business director for Condé Nast Publications.

Gelia Wells & Mohr in Clarence has tapped Kim Farnham to be a creative director, one of two at the shop. Before joining the agency, he was part owner of Pear Creative Group, an agency with three locations.

Travel + Leisure has named Jacqueline London senior account manager, effective immediately. Before joining the magazine, part of the American Express Publishing Corp. in New York, she served as director of advertising sales at yadayada.com.

FamilyPC magazine in New York has appointed Susan Berry district sales manager for the New England region.

The Blue Rock Editing Co. in New York, which provides creative editing services to the advertising industry, has hired Elaine Volpe as an editor. She previously worked at Progressive Image Group in New York.

Cohn & Wolfe has named Kim Commerato vice president at the agency’s New York corporate practice. She was previously global PR manager with Deloitte Consulting in New York.

Video Networks, a business-to- business provider of digitized video and e-commerce services for the cable-advertising industry, has introduced a new business unit, based in an ex- panded New York office, that will provide solutions to the cable industry in areas including video-on-demand, pay-per-view and interactive TV. Steve Sklar was appointed to head the new business unit; he recently joined VNI as senior vice president, cable, broadband applications.

Working Woman Network in New York has named Jayne Wallace vice president, public relations; she was previously director of public relations for the Screen Actors Guild. Additionally, Meryl Weinsaft has joined the network as manager of publicity; she most recently worked as manager, publicity at the Screen Actors Guild as well.

Cap Gemini Ernst & Young, head- quartered in Paris, has appointed David Schutzman to director of public relations. Schutzman, who will be based in New York, most recently served as associate director of public relations for consulting at Ernst & Young LLP.

Spin magazine in New York has ap- pointed Melissa Meisel public relations associate. She arrives at Spin from Harper Collins Publishers, where she handled publicity for adult trade titles including How to Overthrow the Government, by Arianna Huffington, and Mondo Desperado, by Patrick McCabe.

InterBank Capital Partners, a financial- and investment-advisory firm with corporate offices in Washington, D.C., and New York, has named Dale Huff vice pres- ident, corporate communications. He is responsible for planning and implement- ing effective communication strategy, overseeing all collateral-materials production, advertising, public relations, and direct marketing for the firm and its three divisions (Merchant Banking, Hospitality and Investment Funds), as well as overseeing the activities of the company’s marketing-communications agencies. He previously served as vice president, corporate communications for Amica Mutual Insurance Co. in Lincoln, R.I.

The Art Directors Club in New York has appointed Nancy Cameron annual awards program manager; she previously worked as coordinator of advertising and promotions at St. Martin’s Press. In addition, Sidney Cooper has been promoted to corporate communications manager; she most recently served as a PR associate for the ADC.


Gianettino & Meredith in Short Hills has named Lisa Pace an assistant account executive on the ShopRite account. She previously served as a manager of suites/catering at Madison Square Garden.

DKB and Partners in Morristown has appointed Jason Seibert advertising account coordinator. He will assist in the coordination, planning and execution of advertising activities for clients that include Monmouth Park Racetrack, Rutgers University, Braunschweiger Jewelers, Meadowlands Racetrack and the New Jersey Sports and Exposition Authority.


Aabalone[red], an interactive consulting and implementation agency specializing in the asset-management industry, has added two new staffers to its Web team. Bhavesh Bambhrolia has been named senior Internet technologist; before joining the Darien-based shop, he was manager of information technology at the University of Hartford. Michael Terranova has been appointed associate creative director; he previously was a designer for PIMCO Funds in Stamford.


Neiman Group has named Donna Irons public relations counselor. Prior to joining (Continued on page 56) (Continued from page 52)

the Harrisburg-based shop, she worked as community relations coordinator for Modern Landfill, a division of Republic Services in York.

Elkman/Alexander & Partners has promoted Dana Gafarian to account executive, responsible for account management of the South Street Headhouse District, SongPower for reading and the Philadelphia Marketplace/Food & Shops at Philadelphia International Airport businesses. She previously served as assistant account executive at the Philadelphia agency.

Backe Communications in Ardmore has named Fred Zimmer Jr. creative director for Kingswood Interactive, the company’s interactive division, a new position. He most recently worked as senior vice president/creative director at Reimel Carter/EPB in Philadelphia.

Devon Direct Marketing & Advertising has promoted Marie Caldwell to account director on the Nextel business. Caldwell joined the Berwyn-based agency in 1997 as account supervisor on the FleetBoston Financial account.

The Hal Lewis Group in Philadelphia has promoted three staffers. Laura Perry has been promoted to group account supervisor; she most recently served as account super visor. Kristin Nocco has risen to account supervisor; she most recently worked as senior account executive. Ameke Ladd has been promoted to account coordinator; she previously worked as agency assistant.

Centric Medical Communications, a medical-education company located in Philadelphia, has named Haleh Kadkhoda project manager. Most recently, she served as a special initiatives manager at The National Disease Research Interchange in Philadelphia.

FCF Schmidt Public Relations has hired Thomas Chaump as an account ex- ecutive. Before arriving at the Plymouth Meeting agency, he worked as a freelancer for The Brownstein Group Advertising & Public Relations, lo- cated in Phila- delphia.

Cathy Opsitnick has been named to the board of directors of Management Science Associates in Pittsburgh, serving as a member of the executive committee. She currently serves on the board of directors of MSA PASS and is the chairman of the board of directors of MSA Focus International.