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Motorola last week said it is in discussions with a number of agencies in an effort to create a “somewhat different model” for its advertising roster, according to the client. Motorola is talking with three Omnicom shops, in addition to independent 180, to replace its former lead agency, Ogilvy & Mather, sources said.
Former marketing chief Geoffrey Frost began the process before his death in November, and it is now being steered by George Neill, who absorbed Frost’s duties and heads a 10-person marketing council.
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