In a second zigzag since the review began, Sega of America last week zapped most of the creative boutiques it had been considering and wound " /> MORTAL KOMBAT -- Shops Sega Courted Zapped in Finals <b>By Daniel S. Levin</b><br clear="none"/><br clear="none"/>In a second zigzag since the review began, Sega of America last week zapped most of the creative boutiques it had been considering and wound
In a second zigzag since the review began, Sega of America last week zapped most of the creative boutiques it had been considering and wound " />
In a second zigzag since the review began, Sega of America last week zapped most of the creative boutiques it had been considering and wound " />

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MORTAL KOMBAT -- Shops Sega Courted Zapped in Finals By Daniel S. Levin

In a second zigzag since the review began, Sega of America last week zapped most of the creative boutiques it had been considering and wound

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The client, which began the review by insisting on kids marketing experience, then extended special invitations to creative boutiques without that background, has now eliminated those hot shops from the final rounds.
The other finalists are Young & Rubicam/S.F.; Lord, Dentsu & Partners/L.A.; and McCann-Erickson, where the S.F., L.A. and Seattle offices are pitching jointly.
Eliminated from the review were Chiat/Day, Venice, Calif.;

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