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DALLAS Moroch Leo Burnett USA breaks a new print campaign promoting Uniden’s 5.8 GHz cordless phone. The first insertion will appear in Sports Illustrated‘s Sept. 15 issue, the agency said.
The Dallas shop’s latest series of ads for the client continues an effort that first broke last October. The previous work used racy humor to introduce the cordless phone and gear up for last year’s key selling season. Jim Sykora, executive creative director for the shop, said the campaign continues to do well because the ads speak to a wide audience, both male and female.
“These
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