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DALLAS Moroch Partners is using McDonald’s McRib Farewell Tour to test consumer sentiment about the survival of the sandwich, the agency said.
McDonald’s has decided to remove the McRib from its menu unless fans demand an encore, the fast feeder said.
“Ultimately it is our customers who determine what is on our menu,” said McDonald’s spokeswoman Jennifer Smith. “We have such a variety of options. We look forward to hearing what our customers think.”
The value of the campaign was not disclosed.