Moroch Latino Connects With Verizon

DALLAS Moroch Latino, a subsidiary of Moroch Partners, has won a full-service assignment for Verizon Wireless’ Hispanic marketing in the South, the agency said.

The agency’s efforts will include brand planning, creative development, media planning and buying, and promotional marketing services in more than 15 markets, according to the Dallas-based independent.

The value of the account was not disclosed.

“As various sub-cultures grow in population and flex their buying power and preferences, marketers need to create brand relevancy and a distinct brand identity with each group,” said Tommy Thompson, managing director at Moroch Latino. “Our relationship with Verizon Wireless, a leader in their industry, will help create brand excitement among these groups.”

“Moroch Latino offers Verizon Wireless a distinct, tailored strategy to communicate to subcultures within the Hispanic marketplace,” said Carlos Beccar, multi-cultural segment marketing manager at Verizon Wireless. “As the Hispanic population continues to grow, flourish and become more dynamic, Verizon Wireless will seek out creative ways to enhance its relationship with this important, multi-faceted customer segment.”

Moroch’s 12 branch offices throughout the U.S. and Mexico serve Moroch Latino clients like McDonald’s, Midas, Tia Rosa, DART (Dallas Area Rapid Transit) and Al Dia.