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To paraphrase Oscar Wilde, the best way to conquer a fear may be to yield to it.
That’s the idea behind Nike’s new 60-second TV spot, which broke on national networks last week. It’s another evolution in the “Just do it” campaign from Wieden & Kennedy, Portland, Ore., and wholeheartedly embraces the cataclysmic expectations surrounding Y2K.
Directed by Spike Jonze (Being John Malkovich), the spot shows a man waking up on Jan. 1 suffering from a hangover.
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