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E-Tailers Must Adapt, Urges a New Study
CHICAGO–LeoShe has advice for dot.coms trying to connect with the fairer sex: “Think like a woman.”
A new study from the Leo Burnett women’s marketing and insight group suggests marketers will have to rework their messages and sites as women become the main users of the Internet for shopping and information, said Denise Fedewa, a LeoShe founder and vice president, planning director at Burnett.
“A lot of companies are starting from the wrong place,” she said.
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