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NEW YORK Sprint Nextel has consolidated its direct marketing business at Havas’ Euro RSCG after a review, sources said.
Publicis Dialog in San Francisco had previously handled the business-to-business portion of the work now moving to Euro RSCG’s Chicago office. Spending on that portion is about $40 million, per TNS Media Intelligence. Other review participants were undisclosed.
Euro RSCG has handled the company’s direct-to-consumer business since 2002.
TBWA’s Tequila division will remain on the roster for interactive e-mail advertising, sources said.
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