More Large Companies Are Advertising on Web

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NEW YORK — More large companies are advertising on the Internet, but they’re purchasing ads at a slower rate than the rest of the market, according to research firm Jupiter Media Metrix Inc.

In a report Jupiter plans to release at its annual Online Advertising Forum here Thursday, the firm said the number of Fortune 100 companies advertising online has risen 21% to 81 from 67 last year.

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