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Former JWT North America leaders Rosemarie Ryan and Ty Montague have finally unveiled their new agency, which, by design, will collaborate with other shops to develop new brands, businesses and brand messaging.
The venture, called Co:, opens with four partners: Montague, who’s in charge of content; Ryan, heading up brand strategy; Neil Parker, leading business strategy; and Richard Schatzberger, head of technology experience.
In a statement announcing the launch, the new agency identified some 42 creative shops, studios, consultancies and media entities that it plans to engage on behalf of clients.
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