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If the people at GoGo rilla Media have their way, the average Joe will encounter ads everywhere he goes. Indeed, the newly launched guerrilla-marketing company’s mission is “to bombard and overwhelm consumers with advertising messages as they go about their daily lives.”
The New York-based company plans to do this via ads on coasters, coffee cups, beer glasses, fortune-cookie inserts, sugar packets, pizza boxes and condoms, among other products. Even public restrooms are not off-limits to ad messages: GoGorilla’s promotional vehicles include GoWipes toilet-paper rolls printed with ads, and GoWhizz splash guards placed in urinals.
The shop’s aim: “to advertise to people in a way that they’re not expecting, to amuse people, to be playful with advertising,” said president Alan Wolan.
The company’s clients include Delta Airlines, The WB Television Network, MTV and Cottonelle.
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