Mohegan Sun Eyes Mullen, N.Y. Shops

BOSTON Mohegan Sun has selected four shops to advance in the review for the creative portion of the casino’s $25-30 million ad account.

They are: independent incumbent Cliff Freeman and Partners, Publicis Groupe-backed Bartle Bogle Hegarty and MDC Partners’ Kirshenbaum Bond + Partners, all in New York, and Interpublic Group’s Mullen in Wenham, Mass., a client representative said.

Berlin Cameron/Red Cell in New York said it pulled out of the competition. Grey, Publicis and Lowe, all in New York, did not advance, sources said.

Select Resources International in Santa Monica, Calif., is managing the process. A decision is due in April. Media chores are not in play and remain with indie shop Mintz & Hoke in Avon, Conn.

Mohegan Sun’s rival Connecticut casino, Foxwoods, is also in the final stage of a review, with Arnold and The Kaplan Thaler Group remaining in that competition [Adweek Online, Feb. 12].