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BOSTON Modernista! has unveiled new print work for software provider Roxio. The work showcases the ways consumers can protect their favorite songs and images by using Roxio products.
One ad shows a proud father holding up the DVD he’s just burned of his daughter’s “Sunflower Recital.” The girl is shown on stage in a bright yellow sunflower costume with the headline, “Twenty years from now, today will feel like yesterday.”
Ads from the Boston agency target men 25-44 and are running in ESPN: The Magazine and elsewhere.
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