Modernista! Makes it Debute

Still buzzing from its recent win of the GM Hummer account, Modernista! has launched its first work for The Travel Channel—tagged “Bringing there _here”—and hired creative and account talent from established area agencies.

Copywriter Shane Hutton and art director Will Uronis have joined Modernista! as associate creative directors from cross- town shop Arnold Worldwide, where they worked on the agency’s flagship Volkswagen business.

Michael Densmore has been hired from Mullen in Wenham, Mass., as the first director of client services for Modernista! He had been at Mullen briefly as management supervisor on Genuity.

The three new hires—along with chief operating officer Mary Davenport—form the core management team at the shop, which was launched last year by ex-Arnold creative executive Lance Jensen and former Wieden + Kennedy creative director Gary Koepke.