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Earlier Indications That Crispin Won Assignment Prove False
BOSTON–Chalk up another win for Modernista! The Boston shop which a month ago landed ad duties for the Travel Channel last week won a creative branding assignment for MTV Networks.
Modernista! competed against MTV’s inhouse creative unit, DiNoto Lee in New York and Crispin Porter & Bogusky in Miami to win the creative-only assignment.
At one point, sources told Adweek that Crispin was at work on the corporate branding assignment but that was never the case, MTV spokespeople said.
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