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BOSTON General Motors’ Hummer, in tune with nature?
SUV detractors would surely disagree, but the latest television ad effort for the brand from independent Modernista! here suggests that the vehicle is, at the very least, up to providing premium performance in rugged off-road settings.
One 30-second spot, “Wild,” shows a Hummer being readied at the plant and features a soundtrack with animal and nature noises (as robots work on the truck, buzzing bees are heard, etc.) A second iteration, “Training,” shows a Hummer being outfitted and tested, then motoring around outdoors, all set to a syncopated beat.
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