Modernista! "Gives Gift" in Gap Holiday Ads

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BOSTON — The Gap’s upcoming holiday campaign from Modernista! introduces the tagline “Give your gift” and features TV commercials with stars from various music genres performing acoustic takes on the ’70s Supertramp hit “Give A Little Bit.”

Alanis Morrisette, Seal, Sheryl Crow, Dwight Yoakam, the Band’s Robbie Robertson and others — wearing sweaters available at the Gap — are shown in the ads from Boston’s Modernista!, which has worked with the Gap’s in-house ad unit to produce national campaigns for the past year.

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