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BOSTON Modernista! said it has been hired by Discovery Networks’ Animal Planet for a branding assignment.
The work, previously handled in-house, was awarded without a review, the agency said. The client spent $8 million on ads last year, per Nielsen Monitor-Plus.
“Modernista! will create a multi-faceted brand television campaign to support several programming changes at the network”, said Clift Jones, president of the independent agency in Boston. “Animal Planet has a very strong desire to sharpen their focus as a brand.
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