Modem Taps Duo for Database Marketing

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NEW YORK Modem Media has hired an SF Interactive senior vice president and a Draft veteran to help expand and leverage the interactive agency’s database-marketing services.

Bill Firing and Michael Maher join as vice presidents of marketing strategy, based in the company’s San Francisco office and Norwalk, Conn., headquarters, respectively. The former will report to managing director Dan Springer and the latter, managing director David Lynch.

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