Modem Media Share Price Spikes

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NEW YORK–Investors snapped up shares of Modem Media Inc. for a fourth consecutive trading session Thursday, which the online ad agency attributed to its comforting message that it wants to remain independent.

Some of Modem Media’s rivals have been acquired for bargain prices, but last Thursday’s Wall Street Journal reported that Modem Media has set out to block suitors from buying it on the cheap.

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