Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Modell’s Sporting Goods has chosen independent Horizon Media for buying and planning chores.
The assignment represents a consolidation of tasks previously split among various shops. Modell’s spent $5 million last year in U.S. measured media (not including online), per Nielsen Monitor-Plus. The agency’s mandate covers online and offline venues, as well as out-of-home media.
A new campaign is set to break in coming weeks.
“We are very encouraged by the opportunity to leverage our proprietary tools and strategic insights to precisely target and engage the Modell’s Sporting Goods consumer,” said Robert Kalman, brand group director at Horizon, in a statement.
“We
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in