Model Gigi Hadid's Tips for Building Your Personal Brand Through Social Media [Video]

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There's a new wave of A-list models on the scene, and they're proving that there's a lot more to fashion success than just having a pretty face. Today's millennial models are taking to social media to connect with fans, build their personal brands and score major advertising contracts.

Last week, we caught up with model Gigi Hadid, a member of the "Instagirl" pack, at her Adweek cover shoot at New York's Industria Superstudio. The 19-year-old California native, who was discovered by Guess co-founder Paul Marciano at age 2, signed with IMG Models in 2011.

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