Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
First Campaign From New Agency Sticks With Same Approach
NEW YORK–The first work from Merkley Newman Harty for Mercedes-Benz USA, an account switch that sparked a multimillion lawsuit, looks and feels like previous ads from Lowe & Partners/SMS.
The new campaign, set to be unveiled in early September and still in production, continues with single-word themelines and executions that exude class and worldliness, sources said.
One TV commercial shows seven different models and asserts that in a world where some things seem out of place, there is only “one original”: Mercedes, sources said.
Another spot, “Security,” shows a series of crash tests over the years with images of people from those eras, sources said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in