M&M's Prevails in Icon, Slogan Contests

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NEW YORK M&M’s talking candies and the brand’s “Melts in your mouth, not in your hands” tagline were respectively named America’s favorite ad icons and slogan today as part of Advertising Week in New York City, an industry celebration conceived by the American Association of Advertising Agencies.

Voting at advertisingweek.yahoo.com concluded on Friday, and more than 500,000 votes were cast since Aug.

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