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BOSTON The Colorado Tourism Office said it has launched a spring campaign themed “Let’s talk Colorado” as part of a nearly $20 million effort to lure visitors by making emotional connections with target segments like families, affluent travelers and couples.
This marks MMG Worldwide’s first work for the client since it added the business late last year, and the client describes the push as its biggest ever.
“The state’s marketing budget has never before enabled us to create such a dynamic campaign.
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