MMB N.Y. Begins Living in the Zone

BOSTON MMB said it has added media planning and buying chores across traditional and digital media for Zone Living, which develops dietary supplements and skincare products.

The 2007 ad budget for the client in Danvers, Mass., was not disclosed. Last year, the company spent approximately $1 million in measured media, per Nielsen Monitor-Plus.

Buying and planning chores previously had been handled in-house; the company continues to fashion its own creative.

“This is a great opportunity for MMB’s New York office,” said David Song, managing partner and media director at MMB, which is based here. “As the digital and traditional media worlds converge, more and more astute clients are seeking a holistic approach to media strategy and media buying that agencies like ours—nimble, creative and experienced across all media—can deliver.”

MMB launched its New York office, which handles mainly digital marketing assignments, last year [Adweek Online, May 9]. Song joined from i-shop RMG Connect to help found the outpost. MMB is best known for its work on behalf of clients like ESPN, Jiffy Lube, Meow Mix and Subway. The agency claims nearly $500 million in overall national billings.

Zone was established in 2002 and is built on the vision of Barry Sears, creator of the Zone Diet and author of a related line of books.

—Adweek staff report