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ATLANTA The latest ad from Huey + Partners for Mizuno USA partners the unlikely twosome of golf and religion.
“Anytime you touch on religion, it’s like a lightning rod,” said Ron Huey, founder and creative director of the independent Atlanta shop. “But Mizuno liked it best of all the concepts we presented and was willing to take a chance.”
The print ad, which is running in a spread and full-page formats, shows a line of golfers waiting outside a confessional and the headline, “You’ll feel like you are cheating.”
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