MIXED FEELINGS: Thanks But No Thanks for Sponsoring the Program



In the not-so-great debate about gratuitous sex and violence on television, the standard line of the permissivist posit

A recent survey by our sister publication MediaWeek makes it clear that the truth is more complicated, though. As you’d expect, a majority of people who are unlikely to watch shows with sexual and/or violent content say they’d make a point of shunning the sponsors’ products. But as the chart here shows, even among the viewers who rate as least likely to avoid such shows, significant numbers still say they’re prone to think ill of the sponsors for putting the programming on the air.