MIXED BLESSINGS

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.






Renewing the Faith, Electronic Superpower, Big-Horned Trucks, Etc.





“Preaching to the converted” is routinely disparaged, as if such a practice were self-evidently useless. But marketers know they must never relax their efforts to sustain orthodox views among faithful customers. Moreover, such preaching is not as easy as one would suppose from listening to those who bad-mouth it.

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