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LOS ANGELES Mitsubishi Motors North America is preparing to launch a campaign from Deutsch/LA based on the upcoming Universal Pictures film, 2Fast, 2Furious, the sequel to the 2001 hit The Fast and the Furious.
One 30-second spot, which was created by Interpublic Group’s Deutsch/LA in Marina del Rey, Calif., opens in a Mitsubishi dealership and features two men who resemble 2Fast, 2Furious actors Paul Walker and Tyrese. Film clips follow, showing Walker and Tyrese in a Mitsubishi Eclipse Spyder Convertible and the 2003 Lancer OZ Rally edition.
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