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MVBMS in the Can for Tristate Media Buying
NEW YORK–Miramax Films here has chosen a new partner to buy print media in New York, New Jersey and Connecticut–the studio’s largest market. Sources estimated the account to be worth $25-35 million.
Messner Vetere Berger McNamee Schmetterer/Euro RSCG beat fellow New York shop Deutsch in a review that began in late April and ended with the signing of a contract last week, said John Fahy, creative director and vice president of advertising at the client.
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