Mintz Puts CertainTeed on TV

Building Supplier Looks to Brand Products
BOSTON–Hoping to cure construction anxiety, building products manufacturer CertainTeed has broken its first national consumer campaign.
Crafted by Mintz & Hoke in Avon, Conn., the effort includes a 30-second TV spot, two print executions, promotional trade pieces and a Web site, all aimed at homeowners and builders. Billings were estimated in the mid-seven-figure range.
The commercial features a couple who have spent two years constructing their dream house. The woman calls the man, who is seen obsessively checking the inside of each sheet of insulation and peppering a builder with questions.