Mining Co. Launches Today

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By Laura Rich and Teresa Andreoli





NEW YORK–The Mining Co., the Web-based network of special interest sites created by former MCI/News Corp. chief executive Scott Kurnit, launches today with a grassroots-oriented campaign from Frierson + Mee and banner ads from SiteSpecific.





The theme for the $3-5 million campaign is ‘Revolution,’ explained Kurnit.

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