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ATLANTA BMW’s Mini broke two new television spots yesterday focusing on celebration.
The commercials, from Maxxcom’s Crispin Porter + Bogusky, will air in 10 markets through May on network television shows such as Everybody Loves Raymond and The Late Show With David Letterman. Campaign spending is undisclosed.
The Miami agency’s spots celebrate the joys of owning a Mini, according to client communications manager Michael McCale. The ads also toast the Mini being named 2003 North American Car of the Year, he said.
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