NUMBERS A-
Billings rose 26% to $8.2 billion (compared with combined $6.5 billion recorded by component shops Ogilvy & Mather and J. Walter Thompson in 1999). Estimated revenue up 26% to $315 million. Most productive staff in U.S. Wins included Unilever’s $800 million account (not reflected in 2000 numbers) and $300 million in additional Sears business. Lost Kohl’s ($90 million).
MANAGEMENT B+
Like most media agencies, MindShare North America didn’t have a particularly smooth birth. But the shop had CEO Irwin Gotlieb, the most intimidating intellect in the media-agency business.
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