MIMC Names Be Free Company of the Year

Jay Wood Honored as Top CEO Among Interactive Entrepreneurs
BOSTON–Be Free, which has played a key role in defining how advertising is placed and measured in cyberspace, was honored as company of the year by the Massachusetts Interactive Media Council at the industry organization’s third-annual leadership awards.
The presentation, held Wednesday at the Royal Sonesta Hotel in Cambridge, Mass., was attended by about 400 people.
Winners were selected by MIMC’s board of directors and other industry professionals.
Be Free, Marlborough, Mass., was honored for its role in changing online marketing models from CPM (cost-per-thousand) banner ads to the “pay for performance model” and for its overall growth in the past year.
Jay Wood was named chief executive of the year for his efforts to grow e-commerce solutions provider Silknet Software, Manchester, N.H., which recently merged with Redwood City, Calif., firm Kana Communications. MIMC cited Wood “for his devotion and inspiration to his employees and the community.”
MIMC’s lifetime achievement award went to Pattie Maes, founder of Open Ratings, Cambridge, Mass., for her pioneering efforts on the Web and her work as an associate professor at the Massachusetts Institute of Technology’s Media Laboratory.
Mark Johnson, co-founder of HighWired.com, Watertown, Mass., was named young entrepreneur of the year. The site serves as an online community linking high-school-age students worldwide.
Adam Berry, director of product marketing for Allaire Corp., Cambridge, Mass., was named unsung hero for helping turn the firm into a $2 billion enterprise since 1995.
Akamai Technologies, also Cambridge, was named hottest startup, honored for its successful 1999 initial public offering and a market cap that places it among the Top 5 Massachusetts high-tech firms in just two years.
The Urban League of Eastern Massachusetts, Boston, was honored for its “contribution to society.” The group was recognized for providing a state of the art computer center for inner-city residents. K