Miller Lite Moves to LatinWorks

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Fast-track LatinWorks will become part of the Ogilvy & Mather network, on the heels of winning the $20-25 million national Hispanic creative account of Miller Lite, sources said.

Details of the alliance could not be confirmed at press time last week, but the move will create the first Hispanic marketing affiliate for New York-based Ogilvy’s agency network.

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