Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
IDEA: You always have a good time out on the town with your friends. But if one of them were a celebrity, things might be a little more interesting. Grooving with Questlove, laughing with (or at) Ken Jeong, intimidating people with Chuck Liddell—thanks to their famous buddies, it's never a dull moment for the everyday guys in Miller Lite's new ads from Saatchi & Saatchi. For the agency, the celebrity approach is a way to ramp up the novelty and energy level of its "Miller Time" campaign, having revived that tagline last year after taking the account from Draftfcb.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in