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The Miller Lite brand is on the move again.
Two years after landing at Publicis Groupe's Saatchi & Saatchi in New York, the brand is leaving for another roster agency. Annual media spending is estimated at $160 million.
The shift comes after parent company MilllerCoors invited units of WPP to pitch ideas for a new brand campaign, along with Saatchi. Among the WPP agencies that participated in the pitch were Johannes Leonardo and Ogilvy & Mather.
Before Saatchi, Miller Lite was handled by Interpublic Group's Draftfcb.
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