Miller: clear doubts By Gerry Khermouc

NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c

Meanwhile, some wholesalers wonder if the much-hyped introduction will make it out of test market.
In recent weeks, Miller has dropped the brand’s original tagline “Great Beer-Drinking Beer.” Current ads, from Cliff Freeman & Partners/N.Y. are experimenting with themes that tout Clear Beer as being full-caloried but less filling. They are generally employing the tag, “The first regular beer without the heaviness.”