NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c" /> Miller: clear doubts <b>By Gerry Khermouc</b><br clear="none"/><br clear="none"/>NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c
NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c" />
NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c" />

NEW YORK–After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage’s low-carbohydrate c" data-categories = "" data-popup = "" data-ads = "Yes" data-company = "[]" data-outstream = "yes" data-auth = "">

Miller: clear doubts By Gerry Khermouc

NEW YORK--After an initial burst of consumer curiosity about Clear beer fizzled this summer, Miller Brewing has refocused its advertising on the beverage's low-carbohydrate c

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Meanwhile, some wholesalers wonder if the much-hyped introduction will make it out of test market.
In recent weeks, Miller has dropped the brand’s original tagline “Great Beer-Drinking Beer.” Current ads, from Cliff Freeman & Partners/N.Y. are experimenting with themes that tout Clear Beer as being full-caloried but less filling. They are generally employing the tag, “The first regular beer without the heaviness.”

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