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NEW YORK Miller Brewing is shifting creative duties on its Miller Chill brand to Saatchi & Saatchi from Young & Rubicam, the client confirmed today.
Spending on the brand, which Miller launched last year, exceeded $25 million in 2007, according to Nielsen Monitor-Plus. That figure does not include online spending.
Saatchi’s New York office, which already handles Miller High Life, will add the assignment, which a client representative described as a project. The shift occurred after the Milwaukee-based client considered creative concepts from both WPP’s Y&R in Chicago and Publicis Groupe’s Saatchi in New York, the rep added.
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