Miller Brings Back ‘Miller Time’ Theme





MILWAUKEE – Miller Brewing Co. is bringing back its famous ‘Miller Time’ tagline for its struggling Miller High Life brand, the company announced last week. The new ads from Young & Rubicam/Chicago features the song, ‘Time Is On My Side.’ Each spot includes the tagline, ‘Miller Time, Miller Beer.’ Separately, Miller named Neil Harrison, former vp/marketing at Pizza Hut Intl., its vp/brand management. He succeeds Richard Strup, promoted last year to senior vp/marketing.
Copyright Adweek L.P. (1993)