Miller Aims for Greater Consistency With Revamp

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Miller Brewing has reorganized its marketing department in an effort to put forth a more unified brand message.

The revamp creates separate units—one for the main brand lines and one for the imports and new products. Product manager Erv Frederick will run Miller Trademark Strategic Business, while Denis McGarry, a vice president of e-business and corporate strategy, will oversee Enterprise Brands and Business Development.

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